“While applying for my MSc programme, I was offered to apply for the Academic and Career Skills (ACS) module which gave me an opportunity to gain work experience as part of my course. The ACS team provides plenty of assistance and guidance from writing a CV to preparing a personal development plan. Thanks to their huge support, I have been able to identify and develop a wide range of professional skills needed for future employability.”


Trang Ngo Quynh
MSc Accounting and Finance
Vietnam
“BPP University offers very good careers consultations to students. The employability award scheme provides you with full guidance and recommendation according to the target you set with the careers development consultant at the beginning of the term. The consultant will give you different ideas on how you could boost success in your future before you leave BPP University.”


Kelly Chan
MSc Accounting and Finance
Hong Kong
PROFESSIONAL BODIES
WE WORK WITH

6-Months Work Experience Opportunities

18-Month Master’s Programmes
Key Informations
Modules
Opportunities
At BPP University Business School we incorporate professional development modules into our 18-month Master’s programmes, which are designed to complement your chosen career path and ultimately enhance your employability in your chosen sector.

During our 18-month Master’s programmes, the BPP University Business School Professional Development Team will help you to search, select, apply and prepare for work experience opportunities with employers. This work experience can be in a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering. Any opportunity you secure has to be suitable for a graduate, and challenging. Open to both international and UK/EU students, this work experience will add value to your CV and assist your future employability. Many students who have secured paid or unpaid job opportunities have progressed to full-time roles as a result of this experience.
Modules we currently offer within our Master’s programmes include:

  • Academic Career Skills Module (30 Credits)
    – Available with MSc Accounting and Finance

  • Professional Development and Practice Module (60 Credits)
    – Available with full-time MSc Management (including Finance and Project Management streams), MSc International Marketing

  • Employability Skills and Academic Practice Module (60 Credits)
    – Available with International MBA
  • Previous paid or unpaid job opportunities have included:
  • Data Analyst
  • Supply Chain and Operations Assistant
  • Senior Marketing Executive
  • Business Analyst
  • Business Development Manager
  • Management Accountant
  • Trainee Accountant
  • Accounts Payable Clerk
  • Financial Resources Officer


  • Previous work experience projects have included:
  • Investigating employee retention and motivation in care services
  • Exploring options for online investment portfolio and product management
  • Considering international expansion for an SME Home and Garden Retailer
  • Critique and improvement of an online retailers marketing and sales strategy
  • Accounting and Finance Programmes

    MSc Accounting and Finance
    Key Informations
    Modules
    Admission
    Study Location
    Our MSc Accounting and Finance programme will equip you with the knowledge and skills that are fundamental to a career in accounting and finance and, through Electives choices, you can specialise in key areas of interest to you. Your specialist studies culminate in the third term when you will use your business research skills as part of a consultancy project module. You will also study Leadership for Finance Professionals – an innovative and distinctive module that will prepare you for entry into a supervisory or managerial role

    Key Information

  • Aligned to the Professional level syllabus of the Association of Chartered Certified Accountants (ACCA) qualification.
  • You can take ACCA professional level exams during, or after, the programme*.
  • You can also apply to the CIMA Master’s Gateway programme, an accelerated route to achieving the CIMA Qualification.***
  • This programme offers the option to join our 18-month programme.
  • CIMA Master’s Gateway***

    The Chartered Institute of Management Accountants (CIMA) is the world’s largest and leading professional body of management accountants. BPP University’s MSc Accounting and Finance programmes enables you to apply to The CIMA Master’s Gateway. An accelerated route to achieving the CIMA qualification, the Master’s Gateway grants you 12 exemptions from the CIMA Qualification upon successful completion of the external CIMA Gateway Exam (also known as the Management Level Case Study exam). This means you can progress straight onto the strategic level of the CIMA Professional Qualification accelerating your journey to becoming a CIMA Qualified Accountant.
    MSc Accounting and Finance Modules

    Stage 1 – Compulsory

  • Governance, Risk and Control (15 credits)
  • Corporate Reporting (30 credits)
  • Leadership for Finance Professionals (15 credits)
  • Stage 2 – Compulsory

  • Business Analysis (15 credits)
  • Financial Management (15 credits)
  • Portfolio Management (15 credits))
  • Stage 3 – Compulsory

  • Business and Research Skills Consultancy Project (12-month programme); or
  • Academic and Career Skills module (ACS) (18-month programme)
  • Stage 3 – Electivess – Choose 30 credits

  • Performance Management (15 credits)
  • Taxation (15 credits)
  • Audit and Assurance (15 credits)
  • Students wishing to study the MSc Accounting and Finance will require:

    Educational background

    Minimum of a CGPA of 2.2/4.0 degree or a degree (2:2 honours or higher) in any accounting or finance-related discipline; OR Be a part-qualified associate of:

  • ACCA holding exam passes or exemptions from Papers F1-F9
  • ICAEW holding exemptions or exam passes from the Professional stage
  • CIMA holding exemptions or exam passes from the Managerial stage; OR
  • Be a fully qualified accountant from a recognised institution, or passed finalist – in which case the student would be eligible to join the programme at the final stage of the programme (60 credits)
  • English Language Requirements

  • If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components.
  • If you have the minimum of 6.0 in any component, you will be required to undertake a compulsory in-sessional English/Academic English course during the first term of your studies.
  • London City
  • Manchester
  • Birmingham
  • MSc Accounting and Finance [Top-up]
    Key Informations
    Modules
    Admission
    Study Location
    This MSc Accounting and Finance [Top-up] programme enables you to build on your professional accounting qualification and focus on the next phase of your development. The programme incorporates both finance and leadership modules, as well as an individual project that will develop your analytical and communication skills. You will exit with a valuable Master’s level qualification to enhance your professional standing.


    Intake:  September and March
    Length of Programme:  Six-months, full-time
    Mode of Study:  Study in the UK
  • Leadership for Finance Professionals (15 credits)
  • Portfolio Management (15 credits)
  • Business Research Skills and Consultancy Project (30 credits)
  • Students wishing to study the MSc Accounting and Finance [Top-Up] will require:

    Educational background

    Professional membership or exam qualified status of a recognised professional accounting institute If you do not think you meet the entry requirements, but have other qualifications or work experience, please contact us and we can review your options.

    English language requirements

    IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.5 in writing.
  • London City
  • MSc Accounting and Finance [Advanced Diploma Route]
    Key Informations
    Modules
    Admission
    Study Location
    This programme is unique in that it is aligned to the Association of Chartered Certified Accountants (ACCA) professional accountancy qualification and includes both accounting and finance modules. During the first three terms you will study BPP University’s Advanced Diploma in Accounting and Finance [ACCA route] which is fully accredited by the ACCA and has been designed so that the nine modules of the Advanced Diploma align to the nine Fundamentals Level papers (F1 to F9). For each module successfully completed during the course, you will qualify for an exemption for the relevant paper from the ACCA*, as well as being awarded the Advanced Diploma on successful completion of all nine papers. During the next three terms you will study our MSc Accounting and Finance which has been designed so that you can study for and take ACCA Professional Level examinations either during, or after, the programme**.

    Intake:  Term one – Monthly intakes, Term two onwards – September, February and March
    Length of Programme:  30-months, full-time
    Mode of Study: Study in the UK with online study materials

    **During the MSc Accounting and Finance, students wishing to take advantage of the dual nature of the programme and sit the external ACCA professional exams, will need to be registered with the ACCA and enter for the relevant examinations (at the student’s own responsibility and cost).
    MSc Accounting and Finance [Advanced Diploma Route] Modules:

    Advanced Diploma in Accounting and Finance [ACCA route]

    Semester one (six months)

  • Accountant in Business – 30 credits
  • Management Accounting – 30 credits
  • Financial Accounting – 30 credits


  • Semester two (six months)

  • Corporate and Business Law – 40 credits
  • Performance Management – 40 credits
  • Taxation – 40 credits


  • Semester three (six months)

  • Financial Reporting – 40 credits
  • Audit and Assurance – 40 credits
  • Financial Management – 40 credits
  • MSc Accounting and Finance (12-month programme)

    Stage 1 (Compulsory)

  • Governance, Risk and Control – 15 credits
  • Business Analysis – 15 credits
  • Financial Management 1 – 15 credits
  • Corporate Reporting 1 – 15 credits


  • Stage 2 (Compulsory)

  • Financial Management 2 – 15 credits
  • Corporate Reporting 2 – 15 credits


  • Stage 2 (Electives)

  • Performance Management – 15 credits
  • Taxation – 15 credits
  • Audit and Assurance – 15 credits


  • Stage 3 (Compulsory)

  • Leadership for Finance Professionals – 15 credits
  • Portfolio Management – 15 credits
  • Business Research Skills and Consultancy Project – 30 credits


  • Stage 3 (Optional extra credit)

  • Academic & Career Skills module** – 30 credits


  • Please note: The Business Research Skills and Consultancy Project module will be run throughout the Masters programme with final submission at the end of term three.
    Students wishing to study the MSc Accounting and Finance [Advanced Diploma Route] will require:

    Educational background

    Two A-levels and three GCSEs or equivalent (grade C or above) in five separate subjects, including Maths and English; OR A Foundations in Accountancy (FIA) qualification (with which students will enter directly into term two); OR Passes/exemptions in ACCA papers, which will allow students to enter the programme in either term two or term three depending on the number of papers completed.

    English Language Requirements

    If your first language is not English and you do not hold an honours degree that was delivered in English, you will be required to provide certified proof of ability in written and spoken English to, at least, IELTS level 6.0 (overall). If you have the minimum overall IELTS of 6.0 or equivalent, you will be required to attend In-Sessional Academic Skills classes, alongside the programme during the first term of studies, at no additional cost.
  • Birmingham
  • London Kings Cross
  • London City
  • Manchester
  • Association of Chartered Certified Accountants (ACCA) Professional Level Papers
    Key Informations
    Modules
    Admission
    Study Location
    Studying for the ACCA Professional Papers with BPP University will provide you with the technical and business skills you need for a career in practice or commerce. You will benefit from lecturers who have practitioner expertise. You will be further supported by sector-leading materials. This combination will enable you to develop the skills you need to succeed in your professional exams. Our ACCA tuition uses materials provided by BPP Learning Media, an ACCA-approved provider for content. Furthermore, tuition takes place in centres that are Platinum-Approved by the ACCA – the highest accreditation possible.

    Intake:  September, February and March
    Length of Programme:  One-year, full-time
    Mode of Study: Study in the UK
    The Professional Level is divided into two modules: Essentials and Options. All of the modules at Professional Level have been set at the same ability level as a Master’s degree. All students have to pass the three papers in the Essentials module. The Options module contains four papers, but you only need to complete two.

    Essentials module

    These three exams build upon the technical skills acquired at the Fundamentals Level (Knowledge and Skills modules). They explore advanced professional skills, techniques and values that you will require to act as an expert accountant in an advisory or consultancy role at senior level.

    P1 – Governance, Risk and Ethics
    P2 – Corporate Reporting
    P3 – Business Analysis

    Options module (choose 2)

    This level builds on the technical knowledge you will already have. It will also explore more advanced professional skills, techniques and values. These are required at a senior level by accountants working in an advisory or consultancy role.
    P4 – Advanced Financial Management
    P5 – Advanced Performance Management
    P6 – Advanced Taxation
    P7 – Advanced Audit and Assurance
    Students wishing to study the MSc Association of Chartered Certified Accountants (ACCA) Professional Level Papers will require:

    Entry requirements

    BPP University’s Advanced Diploma in Accounting and Finance [ACCA Route]; OR ACCA Fundamentals Level (Knowledge and Skills) papers (F1 to F9); OR An undergraduate degree which provides exemptions for the ACCA Fundamentals Level (Knowledge and Skills) papers (F1 to F9)

    English Language Requirement

    If English is not your first language and you do not hold an honours degree that was delivered in English, you will be required to provide certified proof of ability in written and spoken English to, at least, IELTS level 5.5 (overall) or equivalent, in addition to the entry requirements.
  • Birmingham
  • London Shepherd’s Bush
  • Manchester
  • Business and Management Programmes

    International MBA
    Key Informations
    Modules
    Admission
    Study Location
    Successful careers are built on hard work. Our International MBA is a prestigious Master’s degree that can help you build a brilliant career. You will receive teaching on the essential areas of business, along with a plethora of exciting workplace skills that complement a commercial future. The course develops the competencies and character qualities you need, in addition to the teaching of specialist knowledge. This programme is available to individuals with at least two years’ work experience gained during undergraduate studies or otherwise.

    Intake: September, January and May | September and May with ESAP
    Length of Programme: 12-months, full-time | 18-months, full-time with Employability Skills & Academic Practice (ESAP) module. Mode of Study:  Study in the UK
    On successful completion of this programme you will also receive a Chartered Management Institute (CMI) Level 7 certificate
    International MBA Modules

    Semester 1:

  • Boot Camp (Certificate)
  • Organisational Context – 15 credits
  • Human Resources Management – 15 credits
  • Finance – 15 credits
  • Business Operations – 15 credits
  • Semester 2:

  • Entrepreneurship – 15 credits
  • Successful Innovation and Change – 15 credits
  • Global Marketing and Sales – 15 credits
  • Global Strategy – 15 credits
  • Semester 3:

  • Business Project (12-month programme); OR
  • Employability Skills and Academic Practice module (ESAP)* (18-month programme)
  • Employability Skills and Academic Practice module (ESAP)*


  • Our Employability Skills and Academic Practice module (ESAP)* is designed to enhance your employability by developing career-ready transferable skills. This module is part of the 18-month full-time programme, which gives you the opportunity to complete your Master’s with practical work experience. This can be through paid or unpaid employment, a short-term internship, employer-led or Professional Body project, consultancy work or volunteering.
    Students wishing to study the International MBA will require:

    Educational background

    Minimum of a CGPA of 2.2/4.0 degree or a minimum of a 2:2 Honours degree from a UK or a recognised overseas university or an equivalent international qualification; or An acceptable professional qualification equivalent such as the CMI, ILM, CIM at level 6 or above; or A minimum of two-years of work experience (which may have been gained concurrently with studies). Proof will be required Following a review of applications, candidates may be required to:

  • Attend a face-to-face or Skype interview; or
  • Take part in a telephone interview; or
  • Submit a Graduate Management Admissions Test (GMAT) score of 580 or above
  • English language requirements

    IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components 
  • London City
  • MSc Management
    Key Informations
    Modules
    Admission
    Study Location
    If you see yourself as a future leader, our MSc Management course delivers the skills you need to manage impressively in business. This programme is the perfect option for graduates or professionals, in any field, looking to work as a successful manager. This degree can even be tailored towards specialist areas such as Finance or Project Management. You can also apply for the 18-month programme which includes our Professional Development and Practice (PDP) module*, providing you with an opportunity to complete your Master’s programme with up to six months work experience.

    Intake: September, January and May | September and May when studied with the Professional Development and Practice moduleSeptember and May with ESAP
    Length of Programme: 12-months, full-time or | 18-months, full-time when studied with the Professional Development and Practice Module*
    Mode of Study: Study in the UK
    On successful completion of this programme you will also receive a Chartered Management Institute (CMI) Level 7 certificate
    MSc Management Modules

    Term 1 – Compulsory

  • Financial Decision Making (15 credits)
  • Strategy (15 credits)
  • Leading Business Organisations (15 credits)
  • Operations Management & Service Excellence (15 credits)
  • Term 2 – Compulsory

  • Business Research Plan (15 credits)
  • International Marketing (15 credits)
  • Knowledge Management and Information Systems (15 credits)
  • Enterprise Risk Management (15 credits)
  • Term 3 – Electives

  • Business Project (12-month programme) (60 Credits); or
  • Professional Development and Practice (PDP) module (18-month programme) (60 Credits)
  • Professional Development and Practice (PDP) module*

    Our focus doesn’t just revolve around teaching you. It’s also about getting you employed. The Professional Development and Practice module is designed to enhance your employability by developing career-ready and transferable skills. This module is a feature on all of the 18-month full-time MSc Management programmes. It gives you the opportunity to complete the course with practical work experience. This can be a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering.
    Students wishing to study the MSc Management will require:

    Educational background

    Minimum of a CGPA of 2.2/4.0 degree or a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification; Following a review of applications, candidates may be required to:

  • Attend an interview (via Skype, WebEx or face-to-face)
  • Take part in a telephone interview
  • Submit a Graduate Management Admissions Test (GMAT) score of 580 or above
  • Submit a Graduate Records Examination (GRE) of 500 for Verbal and 500 for Quantitative. The median GRE score for each section ranges from 550-625 per section, with the median total around 1200
  • English Language requirements

    If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components in addition to the above entry requirements. If you have the minimum of 6.0 in any component, you will be required to attend In-sessional Study Skills Support classes, alongside the programme during the first term of studies, at no additional cost.
  • London City
  • MSc Management with Finance
    Key Informations
    Modules
    Admission
    Study Location
    Our MSc Management with Finance programme is ideal for anyone looking to build a successful management career. Combined with a specialist knowledge in finance, this course is ideal for graduates or professionals from any field. You can also apply for our 18-month programme, which includes our Professional Development and Practice (PDP) module*. This provides an opportunity to get up to six-months’ work experience while you complete your Master’s programme.

    Intake: September, January and May | September and May when studied with the Professional Development and Practice moduleSeptember and May with ESAP
    Length of Programme: 12-months, full-time or 18-months, full-time when studied with the Professional Development and Practice Module* 
    Mode of Study: Study in the UK
    On successful completion of this programme you will also receive a Chartered Management Institute (CMI) Level 7 certificate
    MSc Management with Finance Modules

    Term 1

    Compulsory
  • Financial Decision Making (15 credits)
  • Strategy (15 credits)
  • Leading Business Organisations (15 credits)
  • Operations Management & Service Excellence (15 credits)
  • Term 2

    Compulsory
  • Business Research Plan (15 credits)
  • Corporate Financial Strategy (15 credits)
  • Knowledge Management and Information Systems (15 credits)
  • Financing Business Initiatives (15 credits)
  • Term 3

  • Business Project (12-month programme) (60 credits); or
  • Professional Development and Practice (PDP) module* (18-month programme) (60 credits)
  • Professional Development and Practice (PDP) module

    Our Professional Development and Practice (PDP) module is designed to enhance your employability by developing your career ready and transferable skills. This module is a feature of the 18-month full-time programme. It gives you the opportunity to complete your Master’s with practical work experience. This can be a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering.
    Students wishing to study the MSc Management with Finance will require:

    Educational background

    Minimum of a CGPA of 2.2/4.0 degree or a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification Following a review of applications, candidates may be required to:
  • Attend an interview (via Skype, WebEx or face-to-face)
  • Take part in a telephone interview
  • Submit a Graduate Management Admissions Test (GMAT) score of 580 or above
  • Submit a Graduate Records Examination (GRE) of 500 for Verbal and 500 for Quantitative.
  • The median GRE score for each section ranges from 550-625 per section, with the median total around 1200
  • English Language requirements

    If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components in addition to the above entry requirements.

    If you have the minimum of 6.0 in any component, you will be required to attend In-sessional Study Skills Support classes, alongside the programme during the first term of studies, at no additional cost.
  • London City
  • MSc Management with Project Management
    Key Informations
    Modules
    Admission
    Study Location
    Within any successful business, campaigns and projects are run like clockwork. Our MSc Management with Project Management programme provides the skills you need to deliver projects and manage effectively in business. This course is ideal if you are a graduate or professional in any field, looking to expand your career as a manager with a project management focus. You can also apply for our 18-month programme which includes our Professional Development and Practice (PDP) module*, providing you with an opportunity to complete your Master’s programme with up to six months work experience.

    Intake: September, January and May | September and May when studied with the Professional Development and Practice moduleSeptember and May with ESAP
    Length of Programme: 12-months, full-time or; 18-months, full-time when studied with the Professional Development and Practice Module* 
    Mode of Study: Study in the UK
    On successful completion of this programme you will also receive a Chartered Management Institute (CMI) Level 7 certificate
    MSc Management with Project Management Modules

    Term 1

    Compulsory
  • Financial Decision Making (15 credits)
  • Strategy (15 credits)
  • Leading Business Organisations (15 credits)
  • Operations Management & Service Excellence (15 credits)
  • Term 2

    Compulsory
  • Business Research Plan (15 credits)
  • Fundamentals of Project Management (15 credits)
  • Knowledge Management and Information Systems (15 credits)
  • Business Project & Programme Management (15 credits)
  • Term 3

    Electives
  • Business Project (12-month programme) (60 credits); or
  • Professional Development and Practice (PDP) module* (18-month programme) (60 credits)
  • Professional Development and Practice (PDP) module

    Our Professional Development and Practice (PDP) module is designed to enhance your employability by developing your career ready and transferable skills. This module is a feature of the 18-month full-time programme. It gives you the opportunity to complete your Master’s with practical work experience. This can be a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering.
    Students wishing to study the MSc Management with Project Management will require:

    Educational background

    Minimum of a CGPA of 2.2/4.0 degree or a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification Following a review of applications, candidates may be required to:
  • Attend an interview (via Skype, WebEx or face-to-face)
  • Take part in a telephone interview
  • Submit a Graduate Management Admissions Test (GMAT) score of 580 or above
  • Submit a Graduate Records Examination (GRE) of 500 for Verbal and 500 for Quantitative.
  • The median GRE score for each section ranges from 550-625 per section, with the median total around 1200
  • English Language requirements

    If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components in addition to the above entry requirements.

    If you have the minimum of 6.0 in any component, you will be required to attend In-sessional Study Skills Support classes, alongside the programme during the first term of studies, at no additional cost.
  • London City
  • Marketing Programmes

    MSc International Marketing
    Key Informations
    Modules
    Admission
    Study Location
    Marketing is seen as a crucial function in the DNA of any organisation. The MSc International Marketing programme will develop the knowledge you need to manage and deliver campaigns at a strategic level. This is combined with the skills and insight needed to compete in a global market. The course develops an in-depth understanding of the marketing cycle from consumer behaviour to knowing your customer. It also looks to understand how to build a brand using social networks. The programme embraces a strong focus on digital media. Where you learn to put theory into practice by studying social media, mobile marketing, big data and analytics. Accredited by the CMI, you will also gain a CMI Level 7 award as part of your Master’s degree.

    Intake: September and January
    Length of Programme: 12-months, full-time | 18-months, full-time with the Professional Development and Practice module*
    Mode of Study: Study in the UK
    On successful completion of this programme you will also receive a Chartered Management Institute (CMI) Level 7 certificate
    MSc International Marketing Modules

    International Marketing Management & Sales

    Stage 1 (15 Credits)  The primary role of a marketing manager is to create effective marketing campaigns. This module will instil an appreciation of modern marketing and focus on key concepts including market entry strategies, segmentation and targeting, delivering value and globalisation.

    Consumer Behaviour

    Stage 1 (15 Credits)  Do you know how your customers are going to act? Here you will examine major ideas in the field of consumer behaviour. This draws on ideas from psychology, sociology and economics to critically analyse consumer behaviour. This goes hand-in-hand with analysis on how global and ethical issues can also have an impact on your target audience. The module will also help you understand the concepts of customer loyalty, attitudes and persuasion and the impact of technology on consumer behaviour.

    Marketing Strategy and Innovation

    Stage 1 (15 Credits)  The key to a successful strategy shows when you develop a competitive edge over your rivals. This module will help you identify the tools and techniques you need to assess internal and external organisational environments. You will discover the origins of innovation and trace how this links to building a sustainable competitive advantage. 

    Integrated Marketing Communications

    Stage 1 (15 Credits)   Through a targeted communications plan, you will demonstrate how offline and online methods can be successfully integrated. This will help you develop an in-depth understanding on the principles of advertising and persuasive messaging. You will also be equipped to compare the use of traditional and digital media through various methods of measurement and control.

    Knowing the Customer – Research and Analytics

    Stage 2 (15 Credits)   How do you know who your customers are? This module grasps how to acquire detailed knowledge about your target markets for B2B and B2C, by generating insights through research, analysis and metrics. You will develop a thorough understanding of the practical and ethical challenges of market research, and gain access to research skills invaluable for real-world profiling.

    Creating Successful Brands

    Stage 2 (15 Credits)   Everybody knows a successful brand – but how do you create one? This module will expose a deeper understanding on how to execute successful branding goals. You will explore the important issues that contribute to planning, implementing and evaluating brand strategies. 

    Digital and Social Media Marketing

    Stage 2 (15 Credits)   As you are reading this online, you already know how effective digital marketing can be. During this module you will explore the theories, concepts and techniques employed in the online space. You will develop an understanding of how to implement digital marketing strategies with social media, search engine marketing, email and content marketing. This is complemented with the knowledge to evaluate campaigns through KPIs and performance metrics, in order to optimise campaigns for acquisition, conversion and retention.

    Marketing Planning and Simulation

    Stage 2 (15 Credits)   The purpose of this module is to provide a deeper understanding around the frameworks for planning and implementation. You will draw on all the modules taught in this programme to understand what makes marketing plans relevant and appropriate in different contexts. Upon completion, you will have an in-depth knowledge of what drives marketing planning, monitoring and analysis. This is combined with an understanding of how to adapt marketing plans to suit a specific context.

    Marketing Project (12-month programme)

    Stage 3 (60 Credits)   If you choose to study our 12-month programme, you will showcase your marketing expertise in a practical consultancy project. Allowing you to demonstrate your ability to operate at senior management level. As part of the project, you will choose a business or marketing issue to investigate. This issue can also be aligned to meet your career aspirations. You will refine your research skills through the analysis of primary and secondary data, while you develop your ability to present data in a well-structured professional report.

    Professional Development and Practice (18-month programme)

    Stage 3 (60 Credits)   Our focus doesn’t just revolve around teaching you. It’s also about getting you employed. The Professional Development and Practice module is designed to enhance your employability by developing career-ready and transferable skills. This module is a feature on all of the 18-month full-time MSc Management programmes. It gives you the opportunity to complete the course with practical work experience. This can be a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering.
    Students wishing to study the MSc International Marketing will require:

    Entry requirements

    Minimum of a CGPA of 2.2/4.0 degree or a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification;

    Following a review of applications, students may be required to attend a face-to-face interview or take part in a telephone interview.

    English Language requirements

    If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components – in addition to the above entry requirements.
  • London City